At the cinema! Why?
No adverts! This thought hit me yesterday while watching agent 007. For a viewer to understand what a film is about, I think the opening of the story is enormously important. But if an advert interrupts your viewing right at the start (about not even 6 minutes in), there's no worse moment imaginable. So I'll enjoy films at the cinema. Where the resolution is higher and the sound is better anyway... Since buying an LED TV I'm starting to think about a home cinema setup (the TV can play mkv — nothing stopping me from watching a BluRayRip or DVDRip in FullHD).