I'd been thinking about a made-to-measure shirt for a while…

When LePremier opened a store in Brno there was no reason to wait. The hardest task was choosing the fabric — I wanted a white shirt, but whether it would have a pattern or not was a crucial question. The fabric book is enormous and after narrowing it down I ended up with a "herringbone." Then came refining the other details — button colour, monogram, thread colour, collar shape,... I felt like I was configuring a car or a computer. After measurements it was done and all that was left was to wait 18 days. I tried on the shirt before picking it up and it fit like a glove — I feel like I'm wearing a seamless, fitted performance tee. I have no sense of the shirt billowing around me the way off-the-rack ones do. I couldn't have done better.